JEVERSON
AT CANEX
Lead Creative: Ramon Murray | Client: JEVERSON | Location: ALGIERS, ALGERIAAcross a week where Algiers became a global meeting point for trade and culture, Jeverson brought a distinctly Caribbean voice to the IATF & CANEX stages—bridging audiences through music, presence and story. Set against IATF2025’s backdrop of continental collaboration and creative exchange, his performances added Grenadian heart to a week focused on connection, enterprise and the future of African and Diaspora creativity.
CANEX
IATF 2025
CANEX IATF 2025
Morning Session — IATF 2025 Conference
At the IATF morning session, Jeverson’s set opened the day with warmth and intention with songs from the islands. Delegates paused, listened, and leaned in; the melodies and message echoed the fair’s core idea that trade is ultimately about people, culture and shared possibility.
When night fell, CANEX lit up the Algiers Opera House with a mega concert. Surrounded by a powerful lineup, his performance carried the same clarity and lift—celebrating creative exchange and proudly placing Grenada and the wider Caribbean firmly on the CANEX stage.
Night — CANEX at the Algiers Opera House
