Jamaica Festival Queen Finals

In partnership with Bwoy Pedro, we captured Wray & Nephew’s presence at the Jamaica Festival Queen Finals — a celebration of culture, confidence and Jamaican womanhood. The coverage focused on the vibrant energy of the event: elegant contestants, patriotic pageantry, live performances and authentic crowd moments infused with the bold spirit of Wray & Nephew Overproof Rum. A blend of tradition, youth and brand storytelling.